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Our Journey

Our Roadmap -
From Vision to Reality

2021
2022
2023
2024
2025
Vision
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
2021

The Spark

The idea for Apx was born out of a simple but powerful belief: every athlete should have access to high-level coaching and development—no matter where they come from. It all started as a university research project, exploring the need and feasibility of a platform to close the gap in sports education. The results were clear—this needed to exist.
2022

The Research

The year was all about listening. Hundreds of conversations with coaches and athletes around the world uncovered common struggles - lack of access, inconsistent development, missed opportunities.

These insights became the foundation for what Apx would eventually become.
2023

The Commitment

The vision took shape, and so did the community. Over 100 coaches and experts from across performance, nutrition, psychology, and more committed to the mission.

Apx shifted from a concept into a collective - driven by the people it was built for.
2024

The Launchpad

2024 was a breakthrough. With funding secured and a growing team, the Academy was officially founded.

Kevin joined to lead marketing and communications, helping shape our brand and connect with athletes on a deeper level. We found a development partner and the vision started to become reality.
2025

The Takeoff

This is the year everything goes live.
Athletes around the world now have access to elite knowledge, expert coaching, and a global community - all in one place.

At the same time, we’re laying the groundwork for in-person events: camps, tournaments, and coaches’ clinics that create opportunities on and off the field.
Beyond

The Vision

Our mission doesn’t stop with football. Over the next few years, Apx will expand into new sports - bringing the same level of access and expertise to athletes everywhere.

We’re building more than a platform. We’re building a global ecosystem for development, connection, and opportunity.
This is just the beginning.
Our Squad

Meet the minds shaping the future

Jason
CEO

Kevin
CMO

Clemens
CTO

Fritz
Partner & COO

Thomas
Partner

Katja
Partner

Geoff
Partner

Alex
Partner

Last Card

Join the Team

Ready to bring in your own ideas and help us change more Athletes’ lives?
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